5 essential tips for a more professional LinkedIn profile

Published on: 1 August 2019

In the 21st century, where job search has largely migrated to digital, it is extremely important to have a professional and high quality LinkedIn page.

In addition to keeping you up to date on industry trends, Linkedin is also an impromptu public resume that recruiters can access at any time. Therefore, you must ensure that it is in good condition at all times.

1. Get a professional portrait

LinkedIn's research has shown that a good picture makes a profile considerably more successful on the social network. A professional photo suggests to recruiters that you take your career seriously. A good photo can tell a lot more about your personality and professionalism.

2. Be visible

While one of the great advantages of LinkedIn is its user-friendliness, there are still some things you need to change to make sure that not only are you found easily, but that you are found by the right people, too.

Change your URL

When you create a profile, LinkedIn automatically assigns a unique and random string to your URL. To be more easily found, you can - and should - change your URL on your behalf.

Write a good title

LinkedIn automatically defines your title according to the position you occupy. If you are looking for a new role or want to change careers, let us know! When you appear in searches on LinkedIn, your title is the first thing everyone sees.

Define your "career goals" appropriately

You should inform the platform when you are actively looking for a new position or when you stay where you are. In addition, you can share your career goals, such as the type of company and positions you are interested in, with recruiters on LinkedIn.

3. A concise summary

The abstract is the perfect place to tell your story to the world. You should aim to fill out about three to five paragraphs. Be precise and catchy. Say who you are and share your goals as a professional. Mention the key points of your profile, your skills and your specialties.

4. Make sure your work experience is relevant to your career.

On LinkedIn, you don't have to simply list your previous roles and responsibilities. Instead, you need to make sure that everything is relevant to the type of positions you are now targeting.

For example, if you are trying to land a project manager position, highlight all your responsibilities and all the skills you have developed to date. If something is not relevant, you don't need to include it.

5. Highlight your skills

The skills section of your LinkedIn page is important not only because it highlights your strengths, but also because it plays an important role in finding jobs that match your profile. But beware: be honest about your real skills: don't embellish your profile, it may not go unnoticed for a long time!

There are many intricacies in building the perfect LinkedIn profile, but in reality, as long as you heed the tips discussed in this article and spend the time and care necessary to implement them, it will make your job search much easier.

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